Catherine Maher Joins the Team

Catherine Maher Joins the Team

BEDMAX Shavings, the UK’s leading manufacturers of purpose-made shavings for horses have this week announced the appointment of Catherine Maher as Area Sales Manager for the West Midlands and Wales. This is a role that has been created to meet the demands of BEDMAX sales growing from strength to strength across the United Kingdom and Internationally.

Joining a sales team of five sales managers across the UK, Catherine will work with existing and potential customers at all levels including retail and wholesale customers to develop sales for the company.

With a Level 2 Diploma in Horse Care and a National Diploma in Bedding and Horse Care, Catherine has a wealth of knowledge when it comes to the care of horses. She joins BEDMAX from Gloucester based Summerhouse Equestrian & Training Centre where she has worked for the last years two years as Sales Coordinator. Her interest in rural pursuits includes the breeding and showing of Charolais Cattle which will no doubt be enhanced as she embarks as part of the BEDMAX team.

Made primarily from British pine BEDMAX shavings are completely natural and virtually dust free as well as benefiting from the natural antiseptic and anti-microbial properties of pine. BEDMAX is the bedding choice of many top professionals, trainers and leisure riders, a statistic that Catherine is keen to add to.

Catherine who is especially looking forward to stepping a foot back into the stables on yard calls commented on her new position by saying:

“It is fantastic to be working for such a prestigious organisation especially as it encompasses one of my life long passions; horses. I know that this will undoubtedly be a challenging role; however it is one which I am very much looking forward to.  Using the knowledge I have gained from previous roles my main objectives are to develop very strong relationships with customers to increase the sales of BEDMAX in Wales and the West Midlands”.

Earlier this year BEDMAX were awarded the 2012 BETA UKTI Export Award for sustained increases in sales in export markets, including Hong Kong and the Middle East. Now indentified as the most popular brand of purpose-made bedding in Britain and with an international reputation to match BEDMAX are thrilled to welcome Catherine, as Tim Smalley, Managing Director of BEDMAX explains:

“Catherine brings with her a wealth of expertise in both sales and the equine sector and I have no doubt that she will become an integral part of our growing team helping to drive sales forward in these key locations”. 

Further details about BEDMAX shavings and the location of stockists are available on the BEDMAX web site –